Is your website a slowwww to load? Is there so much lag that makes it difficult potential clients to get the information they need? Remember to optimize your site for loading speed and give potential clients what they came there for quickly!
In today’s digital world, it’s easier than ever to find out all you can before spending a dime. Seeing what other customers say about something helps consumers solidify their purchasing decision.
Check out these staggering statistics about online reviews:
Saurage Research showed that 84% of Americans rely on online customer reviews. (WOW!)
MyCommerce.com research reported that 63% of shoppers are more likely to purchase when a website has online reviews in place. (Are yours in place?)
The MyCommerce.com research also showed that consumers trust reviews from other customers 12 times more than the product descriptions.
In addition to an increase in sales, your business can really keep an eye on what people are saying-good and bad! Use these important perspectives to learn, change, or benefit.
Do you believe everyone has a story to tell? Of course we do and believe it or not, your CUSTOMERS want to hear about it! Make sure to spin that fascinating tale of how you came to the place where you are now a business owner on your website, blog, and business profile. This snapshot of who you are and how you got here is the first step in building a relationship with your customers. Allow them to know the real you and your why and see the results come in.
You can use email campaigns to market, persuade, inform, motivate, but what are the steps to get your emails performing more effectively?
- Who is your audience? What makes them tick? Get a firm understanding of what motivates the people that you are reaching with a particular email campaign. Design content that speaks directly to recipients… and you’ll be surprised at the results!
- What is the next step you want them to take by reading your email? Cluttering your emails with too many links, images, call to actions, and next steps may seem as if you are solving multiple problems at once, but you aren’t helping your reader in any way. An e-mail reader confronted with too many choices will make one fateful choice- DELETE
- Build a subject line that tells them exactly what they are getting themselves into by opening your email. Cute, clever, catchy is fun, but clear, concise communication is effective at getting emails opened. Remember: People can’t perform the desired action you want them to do if they don’t open your email.
- The data tells the truth. Check your data to see how people are responding to your offers. Find the best day and time for your audience to open and respond to your message. Don’t just design, and send your email when it’s ready for production. Look back historically and see when your customers are most likely to take an interest in your messages for maximum return.
Remember that high school crush you soooooo wanted to talk to? You memorized their locker , their class schedule, and what they ate for lunch, yet they never seemed interested. Prospective clients are often the same way! Although it seems counter-intuitive, it’s imperative to build relationships by allowing THEM to get to know YOU first. Give them a peek into who you are through social media posts, your blog, photos and videos. Allow your personality and expertise shine, and land a sale with “the one who almost got away”.
They say a picture is worth a thousand words..so just like charts or graphs may be more memorable than a series of digits, pictures and images may capture your audience in a way that text only does not. Use photos to drive interest in your content, highlight a product/service or add dimension to your message!
A blog for your business?? Starting a business blog may seem like a ridiculous task, especially for business owners who are already wearing multiple hats in managing the day-to-day operations of simply running a businesses. You probably thinking, “But I’m not a writer” or “What do I have to write about? ”. However, many small business owners like you have attracted GOOD customers through maintaining a regularly updated blog! Did you know that small businesses that blog get 126% more customer growth than small businesses that do not blog or regularly interact with their customers? The benefits of blogging are huge. From organic and no cost SEO growth to educating and engaging customers, there’s no reason why your business should not be reaping it’s benefits and making it work for your business!
Still stuck on what to write or how?
Mobile apps can be confusing but can also can help your business! They can increase your organization skills and keep you connected and visible. Some even elevate your ranking and presence on the web.
Here’s one of my faves- Evernote. It’s a handy app to “Remember Everything.” It allows users to store, organize, and share text, photos, and voice notes–a great tool for entrepreneurs looking for more ease in tracking their brilliant ideas. Need more? Just ask!
What apps do you use to run your business?
Tweet on Twitter. Yes, tweeting. It sounds so silly but if you can type 140 characters of juicy, relevant content, you can gain connections, followers and even potential clients. Start by building a private list of your top prospects on Twitter. Follow them, pay attention to their posts and find the right opportunity to comment right back. Soon, your comments may turn into conversations and a relationship is started. You see, it’s all about relationships—even if it has a goofy name like “tweeting”.
Need help composing your content? Drop me a line!
Market research suggests that selling to moms is a slam dunk. They make the majority of household decisions, their purchasing power is through the roof, they spend lots of time online and on smartphones, and they love sharing their opinions with friends.So, if we just make a product that moms will love, they’ll rush to buy it and tell all their friends, right? Wrong! In reality, very few companies are able to find immediate lucrative success in the Mom market.Why is that? Because contrary to popular belief, moms are the toughest consumer! They are meticulous in detail generally compare shop to ensure the best value. If you need some ideas on breaking the Mom barrier with your marketing, email me for some exclusive tips.